![](https://freight.cargo.site/t/original/i/3be95931272202aa2eaf37670d2ea75b13dc37591a3f15a796a056d3cbfb209b/trop-crush-blue-box.png)
Packaging and Logo Design
Tropical CrushThe client: Tropical Crush (concept)
The brief: To create packaging for a FMCG promotional campaign using a composited selection of imagery reflective of the flavours of the product. The product is an icy pole called ‘Tropical Crush’ that is mango and pineapple flavoured.
Additional credit: Indaneey-design
My goal and process:
I wanted to evoke a setting of bright 1970’s
California and to create a feeling of warmth and playfulness, appealing to a broad
range of age groups. I used a mostly warm colour palette with green for some
contrast to achieve this, serving additionally to reference the flavours of the
product.
The text needed to be unique enough to be a suitable brandmark, with movement reflective of the era I was channelling. The ‘juiciness’ of the text and background shape links to the refreshing contents and adds a level of playfulness. It needed to be fun enough for kids, and an element of nostalgia for adults, appealing as both a treat children would reach for and one an adult would be happy to buy themselves.
The text needed to be unique enough to be a suitable brandmark, with movement reflective of the era I was channelling. The ‘juiciness’ of the text and background shape links to the refreshing contents and adds a level of playfulness. It needed to be fun enough for kids, and an element of nostalgia for adults, appealing as both a treat children would reach for and one an adult would be happy to buy themselves.
![](https://freight.cargo.site/t/original/i/59ab6bf25f2077abec9a54da65c79443625c90ba98234ac4d2298f7c6e573521/trop-crush-full.png)
![](https://freight.cargo.site/t/original/i/d3832cdca3c848a65dab5e7a76a35e8fec80e2f66fbaf7064e3f6986553a75a8/trop-crush-sketch.png)
![](https://freight.cargo.site/t/original/i/e7cd5efae8625f9385e7870fd7d4e5684521dc21c7ec641646cc5be7e81893b4/trop-crush-illo.png)
![](https://freight.cargo.site/t/original/i/9f8e1c8cabfbe8a9de6365643374844ae61e777cddfafb7ff35eff80c7d6935e/trop-crush-box.gif)
![](https://freight.cargo.site/t/original/i/18fedbe88ed113f3970ef9bfcbe96fbfb7dc309488435a79e1d382938421b472/trop-crush-bits.png)
![](https://freight.cargo.site/t/original/i/010943074f44d0625842c3ffa44b5b53fbde2c528fda22c45777d4ce685614e4/trop-crush.png)